Negotiation is one of the most overlooked things in the lives of
entrepreneurs. There are many reasons for this, which we’ll get
into in this episode, but suffice it to say that when entrepreneurs
don’t learn how to negotiate well, lots of money is left on the
table. To discuss this issue I asked my business coach, Marty Park
to give us an overview of the issue.
Marty has built businesses from the ground up for years— 14
companies over two decades. He’s able to speak to this issue from
experiential and observational standpoints. He’s fought to scale,
grow, and even sell businesses like any entrepreneur and has
learned the power of negotiation for increasing profitability. He
regularly advises business coaching clients in these issues as
well.
Outline of This Episode
[0:40] Marty Park: Entrepreneur and Business Coach (my business
coach)
[6:40] The things entrepreneurs overlook when it comes to
negotiation
[13:14] A negotiation Marty experienced that didn’t go
well
[24:53] Marty’s absolute favorite negotiation. It involved free
beer
[30:38] Leveraging responses from three perspectives (Logos,
Pathos, Ethos)
[34:08] One item Marty says entrepreneurs MUST do when it comes
to negotiation
Resources & People Mentioned
Get a Free Ticket to the Spark Event in February at:
Interviewing the best negotiators in the world, we explore negotiation strategy, negotiation tactics, stories of negotiation failure and negotiation success.
